Our Manifesto
We all spent decades searching, clicking, and expressing our preferences on different online platforms like Google, Instagram, TikTok and more recently ChatGPT, Claude, and Perplexity.
The recent rise of AI agents that can perform semi-autonomous, complex tasks is bringing us closer to a world where specialized agents will be able to serve all our needs. However, for these agents to go from boring chatbots to personal assistants that truly understand us, they need a unified view of who we are, what we like, and what we care about.
Our vision is to enable every person to bring their digital self to any service, app, or AI agent they want.
Just as Visa allows users to pay anywhere in the physical world with a single card, Fabric allow users to “sign in” with their digital self anywhere in the digital world.
Each online platform has its own fragmented view of us which never fully captures who we truly are. In the physical world, we are in control of our own self and we are the ones deciding which aspect to express depending on the circumstances. In the digital world, instead, our digital self is spread across platforms which impose their own rules, restricting what we can do and who we can be.
The lack of control over our own digital self forces every user company to have to bootstrap their own user understanding from zero. This leads to only a few companies reaching the scale needed to provide truly personalized experiences while others are left with a subpar understanding of the user and therefore worse experiences.
With agents capable of capturing and understanding any data, the gap in user understanding is widening even further. The companies that gather enough context on their users will reach escape velocity and deliver services that are impossible for others to match.
These companies will thus gather even more user context, further increasing the gap. In the limit, we might be left with a single company controlling our entire digital life and deciding what we are allowed to do, what we should know and who we can meet.
Fabric brings together all our context into a single digital self so that we can benefit from experiences tailored to each one of us while remaining in control. In that way, Fabric is a personal context network.
Just as Visa allows users to pay anywhere in the physical world with a single card, Fabric allow users to “sign in” with their digital self anywhere in the digital world.
We have built real-time and continuous data portability integrations with most major search and social platforms (Google, Meta, TikTok, LinkedIn, Pinterest), advised EU and UK regulators on expanding portability rights, and proven that users will share data with companies they trust, and that companies will pay for it.
For example, users could let a personal AI assistant access their cross-platform data to receive truly tailored recommendations, or safely share their Instagram stories and Google searches with a third-party service to get a unique Wrapped experience. Such portability reduces lock-in making it easier to switch providers or use multiple services, encouraging companies to compete on user experience rather than on hoarding data.
In just a few weeks, one of the largest UK fashion brands paid £30k in credits to get over 3,000 customers to share recurring access to their Google search and shopping data.
We are launching our user portal shortly. You can sign up to our waitlist to get access.
The goal is to enable every person to bring their digital self to any service, app, or AI agent they want. Fabric ensures that access to a user’s digital self always happens on the user’s terms and that no single company can become the gatekeeper.
Luckily, this model of few companies having access to all of the users’ context and others having none has already been challenged in other industries. Until the rise of fintech in mid-2010s, user’s financial data was silo’ed within large banks who had ultimate power over the user data and products created with it. For this reason, banks had no pressure to create new financial products, which stagnated innovation.
Companies like Plaid opened up access to the user’s financial data by relying on user consented scraping and regulated API access. This enabled companies like Cleo, Chime and countless others to get individual users’ financial data (with their consent) and use the data to offer competing products and create whole new ones. Opening up these data silos and new use cases created on top of them, ultimately lead to the golden age of user fintech.
Search and social data is at a similar tipping point:
New regulations: Digital Markets Act 2024 opened up API access to Big Tech data for the first time. Very similar regulatory framework as European Open Banking regulations. Other jurisdictions like the UK are also passing similar regulations supporting user data portability such as Data Use and Access Act 2025. We are actively working with regulators and partners globally to push context portability.
New use cases: personalized user experiences which require rich user context are emerging (agent for X). Opening up access to users’ context will lead to an explosion of new user experiences in all verticals like shopping, social and entertainment.
The scale of users already using Big Tech data portability tools is large:
Google: 50M users using Google Takeout every year
TikTok: 1M users using TikTok’s Data Download tool every month
Meta: tens of thousands of users using Meta’s DYI and TYI tools every day
What is missing is the infrastructure that enables users to seamlessly port their data, turn it into useful context and selectively grant access to it to their favorite websites, apps and AI agents.
A real need for context portability has finally come and this is not only relevant to a small niche of people but to a large base of users demanding products tailored to them.