Putting Your Customers in the Driver's Seat

April 2025

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The best companies in the world are now tailoring their products, experiences, and messaging to each of their customers while maintaining their unique style, signature, and tone of voice.

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It’s early but we are making it happen!

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Fabric empowers customers to bring their digital selves to their favourite brands so customer-obsessed brands can create hyper-personalized customer experiences.

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How can your customers guide your personalization?

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  • By bringing you their preferences from big tech platforms.

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  • Fabric has created a secure, simple consent experience which can be completed in a minute and enables brands to request, access, and use insights from their customer’s data.
    • We cover platforms like Google, TikTok, Meta, Amazon, Apple, LinkedIn, Pinterest, Booking dot com amongst others.

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See one of our consents in action here: https://consent.onfabric.io/consent/pinterest-rewards-insta-production/generate-token

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Customers reward those who are obsessed with them. Our conversion numbers speak for themselves!

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In a recent campaign, 29% of customers shared insights from their Google data with a Fabric partner to guide personalization efforts.

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Fabric believes that hyper-personalisation should have the customer at the center, enabling them to get tailored experiences while being in control. For this reason, all the data that Fabric uses is data that the customer explicitly consented to sharing with the brand and Fabric.

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Why are customers consenting to share their data with brands?

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  • Engaged shoppers / superfans: The most engaged shoppers purchase 10x more than average shoppers every year. These “power shoppers” get inspired on Instagram and TikTok daily and search for their inspirations on Google. We are helping brands discover more about their superfans from their data and providing them with 100x shopping experiences.

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  • Financial incentives to share data work very well in shopping experiences: we have proven high conversion rates (+40% for some cohorts) via incentives. Incentives are most successful when paired with purchase intent. Many companies have also demonstrated that consumers will take very high friction actions (e.g. sharing personal data through installing browser extensions, snapping photos of receipts) to get incentives.

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  • Consumers value personalization: Research by McKinsey shows that consumers expect brands to know them incredibly well and personalize their experiences giving them relevant product recommendations (67%) and offering them targeted promotions (65%).

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What is driving this shift towards customer data portability for search and social data?

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Data portability is not a new idea. Open Banking (through both European - PSD2 and now US regulations - CFPB 1033) has already implemented financial data portability with huge customer wins (e.g. billions saved in overdraft fees in the US).

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Banks used to monopolise customer data until financial intermediaries like Plaid and TrueLayer made it usable by third parties with the customer’s consent.

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Equivalent regulations like the Digital Markets Act in Europe have now opened up the customer’s search and social data under an Open Banking like framework. We expect huge customer wins to follow from our work in becoming the trusted intermediary for search and social data.